Three guided builders, in order - each one feeds the next. Answer a few real questions about who you serve, and watch your niche and content strategy assemble themselves from your own words.
What's a client persona? It's a detailed picture of one ideal client - not "anyone who might buy or sell," but one specific person you'd love to work with more often.
Picture someone real: a past client, or a mix of a few people you've enjoyed working with. Then answer every question below as if you're describing that one person to a new teammate who's never met them - their life, their money situation, what scares them, how they make decisions. This is the longest of the three builders, and everything else in this toolkit is built from what you write here, so take your time and be specific rather than fast.
If a chip list doesn't have the exact word for your client, click + Other and type your own.
A niche is your persona plus a specific angle - the thing that makes you the obvious agent to call instead of one more generalist.
Platforms come from where your persona spends time. Topics come from your niche. Pick a few of each - depth beats being everywhere.
Everything you built, in one place. Download it as a PDF to keep, print, or share with your team.
Your PDF already has everything Claude needs - your persona, your niche, and your content pillars. Download it below, then open a new conversation with Claude, attach the PDF, and paste this prompt. Claude will turn it into specific, ready-to-post ideas for each pillar you chose.